About us

The Superior Group expanded its portfolio into the lifestyle sector by launching a franchise of Cult.fit in 2020. This venture began with the opening of a center in MadhuMilan, Indore. Driven by Rajat Asawa’s passion for fitness and his collaboration with Chandresh Agrawal, the franchise aimed to bring high-quality wellness services to the region.

In 2024, the group broadened its reach with the addition of two more Cult.Fit centers: one in Vijay Nagar, Indore, and another in Napier Town, Jabalpur. Currently, the Superior Group operates a single Cult.fit franchise in Napier Town, Jabalpur. This strategic move into the lifestyle sector underscores the group’s commitment to promoting health and fitness, reflecting their holistic approach to enhancing quality of life.